The Five Principles of Performance Thinking systematises our conviction that business can learn valuable lessons from the performing arts and distils our extensive experience of both business and the arts into five core principles. Business ‘performance’ tends to be described in terms of targets hit, forecasts delivered and margins achieved, but a truly successful performance does more than deliver the numbers—it delights and moves its audience. The book explores how we can move beyond simplistic measures and focus on delivering performances that engage and delight our various audiences.

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